File this one under the heading of "EPIC FAIL"
... the Liberals yesterday launched a negative attack ad
, targeting Prime Minister Harper for the spending on the G8/G20 summit... but the ads have hopelessly backfired on them.
, the ads have opened them up to attacks for hypocrisy, as they once decried the Tories for using ads of this nature. Should the Tories respond with ads in kind, the Liberals won't have a leg to stand on.
, they ad is, well, pretty pathetic, if you ask me... it completely falls flat one pretty much every count. Don't forget, to see if an ad is going to be affective, you have to watch it ON MUTE. Television is a VISUAL medium, and the audio is supposed to simply augment what's being shown. Watching it without any sound, it's a completely nondescript ad until about the :12 second mark... prior to that, it's just a Muskoka chair on a lake. There's no hook, so folks on the couch will lose focus and either start talking to each other, or get up for a snack or washroom break. Then you won't necessarily clue in that it's about Harper AT ALL until about the :17 second mark... by which time most folks have already tuned out. Then, unless you're already familiar with the "fake lake" non-story, you won't even realize that it's a NEGATIVE ad about Harper until about the :22 second mark... so most of the hangers on who you didn't lose in the first :17 seconds will have tuned out as well. Then even the end hook falls flat... "an ego trip Canada can't afford"
. Good luck with that one guys. For an attack ad to be EFFECTIVE, you have to REINFORCE a concept that people have ALREADY FORMED ON THEIR OWN. The reason why our ads have been so effective is because people already thought that Dion was "Not a Leader", and that Iggy is "Just Visiting". It's things they've already heard via the media, or that they've formed on their own by watching the news. I don't think the concept that Mr. Harper is on an "ego trip" is going to catch on... in fact, if anything I think it only reminds Canadians that Harper is a much stronger leader than "Iffy"!!! (* see comparison note at bottom)
, it has reminded everyone of the fact that the Liberal Party of Canada IS BROKE BEYOND BELIEF
. Has ANYONE seen these ads on TV? I mean other than on CTV News, where I heard they were showing it over and over and over again. (maybe trying to make nice to the Liberals after getting on their bad side for airing the Dion tape)
And on YouTube, where ANYONE can upload a video for FREE. (anyone spotted any spoofs of it out there yet?)
But seriously, has ANYONE seen them anywhere else? They got a mention in today's papers, and they've bought ad space on National Newswatch, but are they airing ANYWHERE on national TV? Didn't think so... because we all know they're broke
Once again, the Liberals have blown it... they took an issue they MIGHT have had some traction on, and have now turned it into a process story ABOUT THEMSELVES, and the current fiscal problems within their own Party.
Way to go guys! Thanks again!
* COMPARISON NOTE:
For contrast of our ads with this pathetic Liberal ad, check one of our "Not a Leader"
ads from 2008... by the THIRD SECOND, the message is CRYSTAL CLEAR, that "Stephane Dion is Not a Leader", thanks to "The Shrug". Even if a viewer tunes out at this point and leaves the room, they've already got the message LOUD AND CLEAR.
Labels: Humour, I told you so, Liberals, YouTube