Liberal "Green Shift" SNAFU Update

Not a good day in Liberal land... because here come the lawyers. Toronto firm Green Shift, who have used that name for nearly 10 years, has sent an official "cease and desist" letter to the Liberal Party of Canada, asking them to stop using the name "Green Shift" for their new Carbon Tax plan.

Toronto firm taking legal action to stop Liberal use of Green Shift
Last Updated: Tuesday, June 24, 2008 | 5:14 AM ET
The Canadian Press

An environmental consulting and supply company in Toronto is firing off a legal "cease and desist" order to stop the Liberal party from using the firm's trademark name — Green Shift — for its new carbon-tax plan.

In what could become an embarrassing confrontation for Liberal Leader Stéphane Dion, the owner of Green Shift says she is taking the legal step after earlier attempts failed to get the Liberals to drop the name from their environmental plan.

Environmental consultant Jennifer Wright, who has owned Green Shift since 1999 and registered the company name in 2001, said Monday she and a handful of other dedicated environmentalists who work with the firm can't afford to have its identity associated with any political party.

But efforts that began last week, when Dion unveiled the Liberal party's so-called Green Shift, have yielded no results. Wright said legal action may be the only recourse.

"We're just trying to ask them politely to do the right thing," she said in an interview. "We have asked them to stop using the name and we've asked them for a full public apology."

Since it looks like they're going to need one, and since I'm a nice guy, I thought I'd open the floor for suggestions for a new name for their Carbon Tax plan. Here are a couple of options I've come up with:

"Shifty Green Tax"
"Dion's Carbon Tax on Everything"
"The Green SHAFT"

Feel free to leave your own suggestions...