WestJet offered "Price Protection" JUST TWO WEEKS AGO

Thanks to a sharp eyed reader, it turns at that just two weeks ago, WestJet offered just the sort of "Price Protection" to it's customers that I'm asking for. From their own news release:

WestJet guarantees its lowest price
Yellowknife to benefit from unique airline pricing proposition

CALGARY, March 31 /CNW/ - WestJet today introduced the WestJet Price Guarantee for guests booking between March 31 and April 6, 2009. Despite uncertain times, WestJet guests can be certain of one thing - they'll get the lowest WestJet price.

"We're introducing the WestJet Price Guarantee in response to our guests, who want some certainty in these uncertain times," said Bob Cummings, WestJet's Executive Vice-President of Guest Experience and Marketing. "Our guests want to know they're getting the lowest fare we have to offer and this news today delivers that peace of mind. This is a unique price guarantee within the airline industry in Canada. WestJet is proud to be the airline that continues to drive value for the guest. Our strong financial and brand health as well as unique offers like this are all part of the value proposition that has more and more guests flying with us."

Since they've offered such a deal before, I'd recommend a really low cost solution for them... why not introduce a "24-Hour Price Protection Guarantee"? If you book a flight on WestJet, and they drop the price within 24 hours, they'll refund the difference? Of course, this will be a low cost venture for them because how many people keep checking prices AFTER they've booked? We're probably talking somewhere like 20-40 people a week would take them up on such an offer, likely in the neighbourhood of $10-$30. So if you average things out to $20 an occurance, we're talking somewhere around $500-$1000 a week... a really small price to pay for customer satisfaction, don't you think? (of course, they'd have to do a cost analysis on the venture, but I don't think my numbers would be too far off)

UPDATE: Well, still no contact from the folks at WestJet, but I certainly have their attention... at least a half dozen members of their staff have been looking at my posts from today. Real simple solution guys, e-mail me at "christian[dot]conservative[dot]2007[at]gmail[dot]com" to talk about it.

In the meantime, it looks like the folks at Air Canada are enjoying this... because someone from their HQ was taking a look at my posts on this issue.