Decima - "Attack Ads may be working in Ontario"

I don't like to think of them as attack ads... but regardless of what you call them, Decima seems to think they may have been successful.

Liberals, Tories in dead heat: Decima poll
Updated Tue. Feb. 13 2007 3:14 PM ET

Canadian Press

OTTAWA -- A new poll suggests the Liberals and Conservatives are running neck-and-neck nationally, with the Tories closing the gap in the key electoral battleground of Ontario.

The Decima survey, provided to The Canadian Press, gives the Liberals a one percentage point lead nationally -- 33 per cent to 32 per cent -- which is within the 3.1 percentage point margin of error.

The survey puts the NDP at 15 per cent, the Bloc Quebecois at nine, and the Green party at eight.

The poll suggests the Liberal lead in Ontario has shrunk to four percentage points, compared with an 18-point gap at the start of the month.

But the margin of error is greater on the Ontario numbers because of the smaller sample size.

The Bloc Quebecois held a huge lead in Quebec at 42 per cent, compared with 21 per cent for the Liberals and 17 per cent for the Tories.

Decima CEO Bruce Anderson says the Tory promise to address climate change, and the party's anti-Liberal attack TV ads, appear to be paying dividends with Ontarians and female voters.

The survey of 1,013 people was conducted Feb. 8 to 12.

DID YOU CATCH THAT?!?!? The poll suggests the Liberal lead in Ontario has shrunk to four percentage points, compared with an 18-point gap at the start of the month. A FOURTEEN POINT JUMP IN ONTARIO IN A MONTH?!?!?! I figured maybe a five to eight point jump would be good, but fourteen? Either that's a hiccup in the poll, or the Liberals are in serious trouble.

And how about this quote? "Decima CEO Bruce Anderson says the Tory promise to address climate change, and the party's anti-Liberal attack TV ads, appear to be paying dividends with Ontarians and female voters."

That's my boy Steve... er, Stephen. Keep up the good work. This is especially good news considering we just launched the French ads today...